Frendly ( LGBTQ app)

Overview

An app that is developed mainly to address the pain points of LGBTQ+ people. This is a client project. My team of 3 designers, developed the app into a full fledged Frendly app from a two or three lines of idea that we got from our client. There was no app that focusses on finding friends for LGBTQ people from their own community. Frendly is an app that provides a platform for LGBTQ people to find not only friends but also finding LGBTQ activities, events etc.. from their own community.

My Contribution

In this project I worked as a Lead UX Designer. Since this was not an existing app, I need to start from the very basic step. For that I conducted research including user interviews, created affinity map, developed the problem statement, created User Persona, developed journey map, drawn sketches, created wireframes and prototyping. I tested the the prototype (Usability testing).


Survey

Goals 

Validate our initial hypothesis that members in the LGBTQ+ community find it difficult to

  • Make new friends within community

  • Establish long lasting friendships 

Number of Participants: 48

Medium of survey: Google forms

Interview

Interview Objectives

We wanted to understand:

  1. How people currently meet people in the LGBTQ+ community

  2. What challenges they face when making new friends

  3. How they build and maintain close friendships

User Demographics

  1. Ideally, even breakdown between people in their 20s, 30s, 40s, 50s

  2. Single, partnered, married

  3. Children / no children

  4. Life stage (recently came out vs came out years ago)


UX Process

Interview Key Insights


No centralized hub

LGBTQ+ community I use multiple apps for meeting people in the

Shared interests & experiences

It’s important for me to find things in common with other people.

Level of commitment

The focus on appearance makes it hard to meet people outside the context of dating and hookups

Dating apps & physical appearance

It’s difficult to make new friends b/c it requires a lot of time, contact, and intention

User Persona

Problem Statement

Andrew wants a better way to find and interact with LGBTQ+ people in his local community who share similar interests so that he can build more meaningful friendships and feel a stronger sense of belonging.

Interaction

HMW create an app that encourages more meaningful interactions between users

Friendship

HMW create an app that helps people find & meet friends in their local LGBTQ+ community based on common interests

create an app that helps users find and engage with people, groups, and events that align with their interests


Profile

HMW create an app that focuses on friendship vs. dating

Community

HMW create an app that helps people find local clubs / groups / events that fit their interests 


Sketches


User Flow

Wireframes

Usability Testing

Goal: 

To easily find and engage with users, groups, and events that align with the participants interests

Metrics for success: 

Participants should be able to complete each task in less than 1 minute with no more than 2 errors

Objectives:

  • To understand how intuitive it is for users to navigate the app, perform actions, and interact with users / groups

  • To gauge relevance of content and ease of search for users, groups, and events of interest

Qualitative Results Dislikes

Navigation

Too many options on bottom navigation makes it feel a little overwhelming

Content

Not enough information about users to get an idea of what they are like

Not enough information presented about group before joining

Feedback

Not enough feedback provided after clicking CTA’s

Visibility

Space not optimized to view information about user on user details screen

Search

User wants more search options for groups and events so that they can find what they’re looking for faster

Next Steps

Test Hi-Fi Prototype


Perform usability test on hi-fi to validate changes & branding

Activate other features + onboarding screens

Add on to existing user experience + create new user experience


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